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Keith Steimel

Keith Steimel

Chief Creative Officer/Co-Owner

Keith is the founding partner and a driving creative force at Cornerstone. In his role as Chief Creative Officer, he brings a wealth of brand building experience to the identity development of packaging, positioning and point-of-sale programs for a wide range of clients. He is focused on delivering powerful results for Cornerstone’s clients through the delivery of the highest quality creative - accomplished through the development and thoughtful execution of effective design strategies. These efforts have resulted in over 100 design awards in juried competitions for Cornerstone. Since founding Cornerstone in 1991, Keith has worked with diverse range of domestic and global clients such as the Coca-Cola Co, Pfizer, Sara Lee, Heinz, Nestle and Dannon, among others.

In addition to focusing on the creative product of Cornerstone, Keith is committed to working with both clients and the Cornerstone team to make the creative development experience rich and rewarding. To this end, he has co-led the development of proprietary design processes that deliver brand-centered results for Cornerstone clients. These processes, Visual Positioning, Visual Building Blocks® and Surround Branding® - developed with his partner, establish distinctive design languages for brands that can be deployed across a wide variety of consumer touch-points, and enable a unique and emotional connection with the consumer.

Prior to founding Cornerstone, Keith was a Creative Director/Associate Partner in Nilssen Design Associates. In this capacity, he developed identity programs for Mennen, Pfizer and Remington Products. He also was a senior designer at Primary Design Group where he created packaging and point of sale programs for Ralph Lauren and Gloria Vanderbilt cosmetics and fragrances.

Keith graduated from Pratt Institute and also studied at Hunter College. He is a guest lecturer at the packaging programs at Fashion Institute of Technology and Parsons School of Design. He has served on the Board of Directors for the AIGA's Brand Design Association.

He is a rare breed, in that he is a 3rd generation Manhattanite - born and raised in New York City. He currently lives in lower Manhattan with his wife Deborah.