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Al Manhal

Nestlé Waters Saudi Arabia

Redesign of visual brand identity and packaging system for leading bottled water brand in Saudi Arabia. Al Manhal is Arabic for “abundance”. CSB’s design integrates the iconic images of the Al Manhal well and water drop, symbols of heritage and the source of abundant, fresh, clean water for all of Saudi Arabia. The new look was extended beyond packaging to in-store merchandising and exterior store signage, as well as delivery fleet graphics.