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All Day Baking Flours

Bunge Brasil

Creation of the visual brand identity and packaging system for the launch of the new All Day brand of baking flours in Brazil. The white in the design for the main line reinforces the perception of purity and lightness and the photos create a strong appetite appeal.  The color coding panel at the bottom differentiates the segments: red for traditional flour, yellow for flour with yeast and blue for the premium Gran Reserva.