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Baraka® Point-of-Sale

Nestlé Waters Egypt

Bilingual integrated marketing communications program based on brand identity and packaging system also created by CSB. Graphics evoke the promise of pure, natural, trusted water that’s proudly Egyptian, and bring the meaning of the word Baraka – Arabic for “blessing” – to life. Program components include store awnings, exterior and interior signage, coolers and cold boxes, flags and danglers, free-standing displays, out-of-home advertising, vending machines, sampling stations, café umbrellas and delivery fleet.