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Bavaria Without Alcohol

FEMSA

Redesign of visual brand identity and packaging system for non-alcoholic version of Bavaria beer from FEMSA in Brasil. CSB’s design begins with a foundation of traditional beer cues to provide credibility and taste reassurance. Dynamic elements, angles and colors then evoke a contemporary, light, sleek sensibility that presents zero alcohol in a positive way. The bold blue “zero” reinforces the “sem álcool” message iconically.