In-store communication vehicles for Coffee-mate base brand, seasonal offering and World Café Collection sub-brand. For each, CSB activated graphic assets from the packaging to bring the visual identity to another, even deeper and more engaging, level at point-of-sale.
For base brand, CSB designed signage to leverage advertising campaign premise that Coffee-mate users think differently and like to “stir things up”.
In response to competitive threats, a series of vertical blades was developed to help drive reconsideration of Coffee-mate as more indulgent than competitors by showcasing the brand’s most indulgent flavors.
For World Café Collection, CSB created danglers and signage to support launch of the Italian flavor series. Graphics suggest a sense of authentic Italy, to transport shoppers and evoke the flavor experience.
For the seasonal items, CSB designed signage to capture the sense of festivity and anticipation that accompanies the annual return of these popular holiday flavors.