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Efferdent® PowerClean Crystals™

Prestige Brands

CSB created the visual identity and packaging design for Efferdent’s PowerClean Crystals sub-brand line extension. Key equity elements such as the Efferdent brandmark and blue background link to the parent brand, while a proprietary crystal mnemonic visualizes the unique cleaning action of the new Efferdent crystals form and convenience of the stick pack format.

The carton printing employs matte and glossy varnish application, creating a 3-D effect for the crystals mnemonic.