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Fresh ‘n Clean® Pet Functional Grooming

Lambert Kay

CSB redesigned the bilingual brand identity and packaging system for the Fresh ‘N Clean brand of pet grooming aids from Lambert Kay, a division of PBI-Gordon. The new design encompasses the core line of shampooing products as well as advanced formulas that target specific functional needs. The advanced items are closely linked to the core line – via the emotionally engaging “owner/pet” mnemonic and fragrance vignettes – while functional coat care benefits are clearly called out.