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Hefty® Serve n’ Store

Reynolds Consumer Products

CSB developed the brand identity and packaging system that introduced Hefty’s new interlocking disposable tableware. To give importance to the innovation, the Serve ‘n Store name is prominently featured in a dynamic shape, presented as a product brand endorsed by Hefty. The animated hero product image clearly demonstrates the interlocking function. The bright, friendly palette reflects happy emotions associated with sharing food among family and friends.