5 Questions You Should Ask When Hiring a Design Firm


Reynolds Consumer Products

Redesign of visual brand identity and packaging system for Hefty’s disposable everyday tableware line. System works across plates, bowls and cups, as well as various occasion-based segments, such as Style™ and Everyday™. Design communicates superior quality, performance and style for every day use. Key features of the visual identity include food photography, bold claims and plated visual reveal of products.