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Jarlsberg® Minis

Norseland foods

CSB designed the sub-brand identity and packaging system for the introduction of Jarlsberg’s first pre-packaged snack cheese. Jarlsberg’s key visual equities – the decorative rounded brandmark and red/yellow palette – form a strong link to the base brand specialty cheese, while the Minis letterform style creates a friendly, engaging, all-family snack personality for the sub-brand. Vignettes clearly depict the snack portion and shape while creating appetite appeal. Call-outs highlight both snacking fun and nutrition.