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Juicy Juice® Sparkling

Nestlé USA

In-store communication materials supporting the “Get Your Sparkle On!” partnership with Demi Lovato. CSB developed the logo used on all in-store and promotion touchpoints, created the POS components deployed by the DSD sales team and the collateral distributed at concerts. All materials were designed to engage tweens in the Juicy Juice Sparkling product line by capturing the stylish fun and celebratory excitement of the promotion. Program included danglers, posters, cooler and door clings, coupons and a life-size cutout of Demi.