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La Yogurt® Sabor Latino Probiotic

Johanna Foods

CSB modified the visual identity and packaging design system for La Yogurt’s Sabor Latino sub-brand to reflect its conversion to a new probiotic formula. The updated identity maintains the well-established graphic architecture and key visual elements from the existing system created by CSB – including the creamy elliptical swoosh, prominent fruit and wavy purple rectangular brandmark – while adding an interruptive Probiotic descriptor and health claims. Sabor Latino is distributed in Mexico and domestically in U.S. Hispanic markets.