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Labatt Blue Light Lime

North American Breweries

CSB created the brand identity and packaging design for this new line extension of Labatt Blue Light beer. Labatt Blue Light Lime was launched into one of the few growing segments of the beer market –– lime flavored beers. The use of silver, green swooshes and the mnemonic fresh lime slice suggests a premium light beer with a touch of natural lime flavor. Packaging projects a crisp, refreshing taste worthy of the Labatt name.