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Labatt® Blue Royale Light

North American Breweries

CSB worked with NAB to create the product concept and positioning for this exciting Labatt line extension. Labatt Blue Royale Light is a smooth and refreshing light beer that competes in the higher ABV segment.

We designed the visual identity and packaging system, which features the North Star in a sparkling midnight sky to convey Labatt’s point-of-difference in the higher ABV market – “Inspired by the pure Canadian North.”