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Labatt® Prohibition Series

North American Breweries

CSB worked with NAB to create the product concept and positioning for launch of Labatt’s new Prohibition Series.

We designed the sub-brand’s visual identity and packaging system, featuring rough-hewn graphics and founder John Labatt’s signature on brown kraft substrate, to leverage the company’s heritage and Prohibition era imagery. The look evokes the world of bootleggers, suggesting bold and distinctive flavor.