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Libby’s® Mac & Cheese

Tequesta Foods

CSB designed the brand identity and bilingual packaging system to launch the new Libby’s Mac & Cheese line targeted to English and Spanish-speaking consumers in the U.S., Caribbean, Central and South American regions. The speech bubble is an iconic architectural element that helps create a strong brand block in a category long dominated by a single competitor. This device also sets the Libby’s offering apart by expressing a uniquely fun and colorful personality. The playful look taps into Libby’s heritage as a trusted brand from your childhood.