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Mackeson Triple Stout

Carib Brewery Limited

CSB’s redesign of the Mackeson visual identity and packaging system repositions the brand to its multi-ethnic young male target, establishing the creamy brew as the smoothest of stouts. The new look projects a masculine energy that’s suave and stylish, yet authentic. The sleek, bold graphics are designed to perform in both retail and “back bar” settings, with elements carefully balanced to evoke both intense flavor and drinkability throughout the evening.