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Mr. Yoshida’s® Marinade & Cooking Sauce

H.J. Heinz

CSB redesigned the Mr. Yoshida’s visual brand identity and packaging system to inform consumers how to cook with this line of Asian-based sauces and generate premium appetite appeal for the brand. The Marinade and Cooking Sauce brand modifier telegraphs how Mr. Yoshida’s can be used. The “mixed grill” visual and supporting copy establish the brand’s versatility for all kinds of foods and prep methods. The self-merchandising shipper depicts Mr. Yoshida, the man behind the brand, adding fun and authenticity.