CSB created a refreshed brand identity for the Nestea brand in the U.S. for client Nestlé Waters North America. Nestlé Waters now controls the Nestea brand following its joint venture with Coca-Cola, Beverage Partners Worldwide. The new look harmonizes with Nestea’s global packaging portfolio and meets the needs of the grab-and-go style of the American C-store shopper.
Flavor and style varieties are visually telegraphed for easy selection. Tea leaf icons reinforce the brand’s tea credentials, with bright bursts of fruit expressing visceral appetite appeal. The water swoosh evokes the “Nestea plunge” equity and its refreshment sensation.