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Nestle® Pure Life® Exotics

Nestlé Waters North America

CSB designed the brand identity system for launch of Nestle Pure Life Exotics Sparkling Water, expanding the franchise into the burgeoning sparkling beverage category. Graphics suggest a bubbly explosion of natural fruit taste, including unique flavor combinations and a high carbonation level that differentiate from competition. The visual identity projects an uplifting consumption experience that’s a healthy alternative to soda.