CSB developed all retail identity elements for this branded prototype “neighborhood water store” for Nestlé Pure Life. The new retail business is a first for Nestlé Waters and is intended to deepen the company’s connection with the Hispanic community, while promoting overall wellbeing and healthier lifestyles.
CSB created the floor plans and shelving configurations for various pack types from single serve to multipacks to bulk bottles to dispensing systems. The finished floor plan yields maximum product inventory within the market.
With Nestlé Pure Life as the flagship brand, graphics were then designed for everything including hanging navigational interior signage, exterior signage, pricing boards, uniforms, posters and delivery fleet. CSB also designed fabricated elements – such as kiosks and the transaction counter – and selected all finishes and trims to complete the branded retail environment.