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Nestle® Pure Life® Sparkling

Nestlé Waters M&T

CSB created a global visual identity system for the Nestlé Pure Life Sparkling offerings. The new system is an extension of the successful base brand system also designed by CSB. The new look leverages core base brand equities while also projecting fun, bubbly refreshment. The system allows flexibility to accommodate local market color cues and product variants – such as Gently Carbonated and Fully Carbonated.