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Nestlé® Push-Up®

Nestlé USA

Visual brand identity and packaging system design for Nestlé USA’s Push-Up brand of kid-targeted frozen novelties. The new visual identity creates a dynamic, engaging presentation of Push-Up’s unique, interactive and fun-to-eat format. A new, bolder and well-integrated Push-Up brandmark is the center of the activation.

CSB created promotional versions of the packaging for a national Tube Design Contest, encouraging children to express themselves through creative design.