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No nonsense® Belleza™

Kayser-Roth

Creation of visual identity and packaging system for Belleza, a sub-brand of no Nonsense hosiery sold in Mexico. The design is harmonized with the U.S. identity, to address the specific needs of the Mexican market.

The visual elements – typography, photography, shapes, color palette and background texture – are soft and curvy, feminine and graceful, for a pretty look and feel that delivers on the promise “ Feel beautiful and look elegant any time.”