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Poland Spring® Sparklers™

Nestlé Waters North America

CSB developed this sub-brand name and visual identity to create presence for Sparklers in the carbonated soft drink category, establishing each of the Nestlé Waters regional spring water brands as a player in the sparkling segment and a healthy alternative to soft drinks.

The look ­– adapted for Poland Spring®, Deer Park®, Zephyrhills®, Ice Mountain®, Ozarka® and Arrowhead® brands – emphasizes refreshing bubbles and natural fruit flavors, expressed with a fun and uplifting personality.