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Pyramid® – Year-Round Styles

North American Breweries

CSB redesigned the Pyramid brand identity for its year-round styles to strengthen key visual equities such as the pyramid icon, core colors and brand letterforms.

The new packaging system accommodates the broad and evolving range via an architecture that allows flavor-specific imagery inside and outside the brand frame. Light-hearted “found” elements in the landscape cue characteristics of each style and project an engaging, playful, clever brand personality.