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Seagram’s® Escapes frozen

North American Breweries

After successful relaunch of Seagram’s Escapes in bottles, CSB followed up with packaging for the brand’s innovative extension to RTD frozen cocktails in single-serve flexible film pouches. Equity imagery evokes a relaxing, refreshing escape. Presentation of the hero frozen drink – in a frosty, fruit-garnished glass on a gold-framed icy background – conveys icy, flavorful refreshment for adults.