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Seagram’s® Smooth

North American Breweries

CSB created the visual brand identity and packaging system for launch of Seagram’s Smooth, a line of premium flavored malt beverages. The identity evokes the experience by leveraging cues from the world of clear spirits, featuring the well-known Seagram crest on clear film labeling. These timeless elements are juxtaposed with modern typography and shapes with bold hits of color, for a look suggesting a contemporary classic that’s premium, flavorful and smooth.