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Shandy Carib

Carib Brewery Limited

Visual brand identity and packaging system redesign for this line of flavored shandy beverages from Trinidad & Tobago-based Carib Brewery. A shandy is a time-honored British drink blending beer with carbonated juice, ginger beer or cider. The new visual identity and packaging system refreshes the Shandy Carib brand and is aspirational to young adult drinkers throughout the Caribbean region, in the U.S. and Canada. The new packaging design expresses an easy-to-drink, flavorful yet light, lower alcohol beverage that's just right for relaxed times and other social occasions with family and friends. The iconic palm tree swoosh mnemonic reflects the brand's indigenous Caribbean roots and generates strong visual impact at retail and in "back bar" HORECA settings – bars, clubs, hotels and restaurants.