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Ssips® Sabor Latino

Johanna Foods

Visual identity and bilingual packaging design system for Sabor Latino sub-brand of Ssips refrigerated juice drinks and nectars. Visual language closely links the line to La Yogurt’s Sabor Latino products, also designed by CSB. The identity – with its bold purple brandmark and prominent “swimming fruit” mnemonic – generates strong billboarding, makes differentiation between juice drinks and nectars easy, and communicates authentic tropical tastes and Latin flavors. Sabor Latino is distributed in Mexico and strong Hispanic markets in the U.S.