CSB redesigned the Stag packaging to project a decidedly more modern and high quality image. The new visual identity and packaging system projects masculinity via the bold green/black color palette and letterforms.
The new look portrays Stag as a contemporary man’s beer with an international brand quality standard, appealing to young men who see themselves as strong and masculine, stylish and social, adventurous and independent.
The design generates strong “back bar” recognizability in HORECA environments – bars, clubs, hotels and restaurants. The “exploded” brandmark on the secondary packaging strengthens visual impact at retail.