5 Questions You Should Ask When Hiring a Design Firm


Nestlé Waters North America

CSB created a new brand and visual positioning, visual design language and packaging system to help relaunch the Tradewinds brand in the U.S. The new positioning and identity leverage the ready-to-drink iced tea’s all-natural premium ingredients and time-honored slow-brewed method. The visual identity evokes a warm and inviting tropical beach landscape that transports iced tea lovers to a simple, refreshing and relaxed place.