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Tree Ripe® Lite & Sensible™

Johanna Foods

CSB designed the packaging for Tree Ripe’s first sub-brand – Tree Ripe Lite & Sensible – the brand’s entry into the lower calorie juice segment. The new packaging includes elements that create visual continuity back to the parent Tree Ripe identity. The hero orange vignette delivers strong appetite appeal and refreshment. Copy on the value-added Juice-O-Meter® showcases emotional benefits of looking and feeling good.