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Zephyrhills®

Nestlé Waters North America

Redesign of the visual brand identity and packaging design system for Nestlé Waters’ regional 100% natural spring water sold primarily in Southeast markets, including Florida.

To leverage the brand’s unique origins and locally sourced spring water point-of-difference, the new design visually expands the Central Florida landscape, evoking zephyr-like breezes across rolling hills, citrus groves and sun-dappled lakes.